Some important questions for Google; maybe the company should stick to acquisition-and-integration
The furor over the Buzz launch will subside, and Web users will turn their attentions to debating the usefulness of the service. However, the incident exposes a real problem for Google: does its unique culture really understand the markets in which it wants to participate?
Social media has already been a minefield for Google, with stops and starts amid charges that the engineers who built Google don't understand the wider world of social networking. Fairly or unfairly, incidents such as the Google Buzz launch underscore that Google employees--among the smartest and most tech-savvy group of workers in Silicon Valley--may not be the best testing ground for products designed to reach the general public.