Wednesday, February 24, 2010

TV Ratings Rise, Maybe With Internet’s Help - NYTimes.com

The Internet-enhanced opiate of the masses

Remember when the Internet was supposed to kill off television?

That hasn’t been the case lately, judging by the record television ratings for big-ticket events. The Vancouver Olympics are shaping up to be the most-watched foreign Winter Games since 1994. This year’s Super Bowl was the most-watched program in United States history, beating out the final episode of “M*A*S*H” in 1983. Awards shows like the Grammys are attracting their biggest audiences in years.

Many television executives are crediting the Internet, in part, for the revival.

TV Ratings Rise, Maybe With Internet’s Help - NYTimes.com

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