Tuesday, February 09, 2010

Findings - People Share News Online That Inspires Awe, Researchers Find - NYTimes.com

Check the full article for a timely and encouraging reality check from the world of asynchronous communication

The results are surprising — well, to me, anyway. I would have hypothesized that there are two basic strategies for making the most-e-mailed list. One, which I’ve happily employed, is to write anything about sex. The other, which I’m still working on, is to write an article headlined: “How Your Pet’s Diet Threatens Your Marriage, and Why It’s Bush’s Fault.”

But it turns out that readers have more exalted tastes, according to the Penn researchers, Jonah Berger and Katherine A. Milkman. People preferred e-mailing articles with positive rather than negative themes, and they liked to send long articles on intellectually challenging topics.

Findings - People Share News Online That Inspires Awe, Researchers Find - NYTimes.com

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