Sign of the times
The announcement was celebrated by environmentalists, who have long pressed G.M. to simply kill the brand, which was born from military Humvees in 1992. G.M. acquired it in 1998.
“Closing Hummer simultaneously improves the health of G.M., China and the planet,” said Daniel Becker, director of the Safe Climate Campaign at the Center for Auto Safety in Washington. “Hummer should rest in pieces.”