Friday, February 26, 2010

FT.com / Technology - Google hits back over algorithm dispute

Hmm…

Other Google executives have also been at pains this week to stress the impersonal nature of Google’s ranking systems in an attempt to defuse any criticism that results can be manipulated to favour or disadvantage certain sites. Julia Holtz, Google’s European corporate counsel, told journalists in Brussels on Wednesday: “We don’t whitelist or blacklist anyone.”

However, fresh evidence emerged on Thursday that Google employees do sometimes override the system, at least when it comes to the automated process that determines the weighting given to search adverts in its Adwords system.

FT.com / Technology - Google hits back over algorithm dispute

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