Thursday, February 26, 2009

Why Hulu Is Winning the Online Video Race | Newsweek Daniel Lyons | Techtonic Shifts | Newsweek.com

A timely FFSJ (former fake Steve Jobs) reality check

Hulu, founded by NBC and Fox, has become a better moneymaker than Web darling YouTube. The moral: better content wins.

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The lesson in all this? Fun as it may be to watch someone's kitten playing with a piece of string, last night's episode of "The Office" makes for a more compelling experience. Turns out those old-media guys still know something about how to capture an audience—and make money from it.

Why Hulu Is Winning the Online Video Race | Newsweek Daniel Lyons | Techtonic Shifts | Newsweek.com

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