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Organizations that experienced a data breach in 2008 paid an average of $6.6 million last year to rebuild their brand image and retain customers, according to a new study.
Ponemon Institute, a Tucson-based research firm, looked at 43 organizations that reported a data breach last year and found that roughly $202 was spent on each consumer record compromised.
"Some of the best news out of this survey is that churn is really happening," Ponemon said. "People really do care when organizations screw up and lose their data."