Tuesday, February 10, 2009

Business & Technology | Updated Kindle opens new chapter for Amazon.com | Seattle Times Newspaper

Timing and tenacity help as well…

Q: Did you have to build something like this to maintain Amazon's position as a bookseller?

A: To get this whole ecosystem to work, we had to build an integrated, seamless reading experience. Keep in mind we had tried the unintegrated, unseamless approach because we've been in electronic books for years and it didn't work, nobody cared. So it's the seamlessness, of putting the whole thing together and making it really easy and clean for people, that's making it work.

Business & Technology | Updated Kindle opens new chapter for Amazon.com | Seattle Times Newspaper

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