Glad to see this mode of co-opetition
In a rare instance of collaboration among otherwise fierce rivals, Google, Yahoo and Microsoft said Thursday that they would support a new Web standard that will allow millions of Web publishers to remove duplicate pages from their Web sites. As a result of the effort, search engines should be able to find and index more Web pages, making their search results more comprehensive.
“There is a lot of clutter on the Web and with this, publishers will be able to clean up a lot of junk,” said Matt Cutts, an engineer who heads Google’s spam fighting efforts. “I think it is going to gain traction pretty quickly.”