Taking the long view – see the full article for more details and a brief interview video
"Our whole industry will come down," Steve Ballmer, Microsoft's chief executive, said in an interview at the company's New England Research and Development Center near Kendall Square. "But that's OK. The innovation opportunities are fantastic for us. So are the opportunities to improve market share, and all those good things. We may have to do a little reset economically, but we'll still be profitable."