Friday, February 13, 2009

Google Ends Its Project for Selling Radio Ads - NYTimes.com

Hmm…

Google said it was ending its radio project, Google Audio Ads, because it had failed to live up to expectations. Up to 40 people are expected to lose their jobs.

It was the second time in two months that Google had killed a program meant to expand its advertising business offline, suggesting that the appeal of Google’s automated model for selling ads may be far more limited than the company once hoped.

Google Ends Its Project for Selling Radio Ads - NYTimes.com

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