Saturday, February 14, 2009

Ping - How Google Decides to Pull the Plug - NYTimes.com

A timely Google reality check

“There’s no single equation that describes us, but we try to use data wherever possible,” said Jeff Huber, the company’s senior vice president of engineering. “What products have found an audience? Which ones are growing?”

All of the shuttered projects failed several of Google’s key tests for continued incubation: They were not especially popular with customers; they had difficulty attracting Google employees to develop them; they didn’t solve a big enough problem; or they failed to achieve internal performance targets known as “objectives and key results.”

Ping - How Google Decides to Pull the Plug - NYTimes.com

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