A timely reality check on Google’s latest news
Like many Google (GOOG) initiatives, PowerMeter is giddy with change-the-world altruism. And change the world it may. But like many Google initiatives, there’s a trade-off: the disclosure of increasingly more information about our predilections, our interests and habits to a company that’s amassing a vast data set about customer behavior.
I hope PowerMeter doesn’t become a category disruptor, as other companies, such Greenbox Technology (founded by the team that created Flash), have been working in this domain for a while, and are likely to stay focused on it, while Google’s attention may shift elsewhere, as it has with other endeavors (such as Google Notebook) lately.