Wednesday, February 18, 2009

How Facebook is taking over our lives - Feb. 17, 2009 [Fortune]

An extensive Facebook snapshot, via Techmeme

His [CEO Mark Zuckerberg's] ultimate goal is less poetic - and perhaps more ambitious: to turn Facebook into the planet's standardized communication (and marketing) platform, as ubiquitous and intuitive as the telephone but far more interactive, multidimensional - and indispensable. Your Facebook ID quite simply will be your gateway to the digital world, Zuckerberg predicts. "We think that if you can build one worldwide platform where you can just type in anyone's name, find the person you're looking for, and communicate with them," he told a German audience in January, "that's a really valuable system to be building."

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How Facebook is taking over our lives - Feb. 17, 2009

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