Sunday, February 08, 2009

Digital Domain - Why Television Still Shines in a World of Screens - NYTimes.com

If you are still inclined to read, check out the full article for a stark reality check

Consider that the average American household consists of 2.7 persons and contains 2.9 television sets, in front of which we sit for record-setting spells, according to Nielsen figures. In the quarter ended Sept. 30, the typical American watched 142 hours of television monthly, up about five hours from the same quarter the previous year. Internet use averaged more than 27 hours monthly, an increase of an hour and a half, according to Nielsen.

We are so smitten with screens that we often can’t bear to choose one over another: 31 percent of Internet use occurs while we’re in front of a TV set. We are also taking an interest in watching video on our phones: 100 million handsets are video-capable.

Digital Domain - Why Television Still Shines in a World of Screens - NYTimes.com

Post a Comment