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The Association of National Advertisers announced Sunday it sent a letter to the head of the antitrust division of the U.S. Department of Justice, citing its opposition to the controversial Yahoo-Google search advertising deal.
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In its announcement, the ANA stated:
The letter, authorized by the ANA board, notes that a Google-Yahoo partnership will control 90 percent of search advertising inventory and states ANA's concerns that the partnership will likely diminish competition, increase concentration of market power, limit choices currently
Ad trade group opposes Yahoo-Google search deal | News - Digital Media - CNET News
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