Thursday, September 18, 2008

Advertising - Echoing the Campaign of a Rival, Microsoft Aims to Redefine ‘I’m a PC’ - NYTimes.com

The gloves are -- finally -- off

The campaign, which begins Thursday and carries the theme “Windows. Life without walls,” will move away from the enigmatic teaser commercials that featured Bill Gates and Jerry Seinfeld in offbeat conversations about shopping, shoes, suburbia and the potential of computing to improve life. The teaser ads have generated considerable discussion since they started on Sept. 4, not all of it positive.

What follows is an audacious embrace of the disdainful label that Apple, Microsoft’s rival, has gleefully — and successfully — affixed onto users of Microsoft products: “I’m a PC.”

Advertising - Echoing the Campaign of a Rival, Microsoft Aims to Redefine ‘I’m a PC’ - NYTimes.com

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