Friday, September 12, 2008

Microsoft | New Microsoft service to sharpen TV-ad targeting | Seattle Times Newspaper

Relentless -- see the full article for more on Microsoft's evolving IPTV strategy and products

Microsoft is preparing a way for next-generation television providers to sell ads that promises the accountability of online advertising.

The new service, announced Thursday and due next year, will be added to the company's platform for Internet-delivered television, Mediaroom, which is in use by 14 telecom-service providers worldwide and is being tested by several others.

Microsoft | New Microsoft service to sharpen TV-ad targeting | Seattle Times Newspaper

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