More on the WSJ's social strategy
In other words, WSJ.com will offer a social network for business professionals, built around the content of the newspaper and Web site but not limited to it. It’s what the Journal’s advertising side likes to call “a clean, well-lit place” where its readers can talk with like-minded souls about everything from the Lehman meltdown to the best business-class hotels in Shanghai.
“You can network with people who won’t shout profanities at you,” said Alan Murray, executive editor for online news at the Wall Street Journal, which is owned by News Corporation. “We think it’s going to be very powerful.”