Thursday, September 25, 2008

Yahoo Overhauls System for Selling Display Ads - NYTimes.com

Evidently Yahoo! isn't ready to completely capitulate to Google...

The new platform, called APT, will allow both publishers and advertisers to manage display advertising across the Web sites of several hundred newspapers across the country, along with Yahoo sites and large sites like eBay and WebMD.

At an event at Advertising Week in New York, executives said that the 800 or so members of Yahoo’s newspaper consortium would be using the system, formerly known as AMP, by the end of the year.

Yahoo Overhauls System for Selling Display Ads - NYTimes.com

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