Tuesday, September 30, 2008

The Long-Term Questions for Apple - Bits Blog - NYTimes.com

More Apple analysis -- no wsj.com subscription required for this one 

How Apple handles the substantial turbulence among consumers is, in fact, a major test of its strategy and momentum. When Apple publishes its third quarter results and–even more–its sales for the holiday season, we’ll see how its premium-priced product line holds up in tougher times. Will people still pay more for the style and ease of use of a Mac when they are worried about paying the mortgage and filling the tank in the minivan?

The Long-Term Questions for Apple - Bits Blog - NYTimes.com

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