A big week for E Ink; also see "New Electronic-Newspaper Reader Echoes Look of the Paper Version" (from which I copied the image below)
A 10-square-inch display on the cover of Esquire's October 2008 anniversary issue flashes the theme "The 21st Century Begins Now" with a collage of illuminated images. On the inside cover, a two-page spread advertising the new Ford Flex Crossover features a second 10-square-inch display with shifting colors to illustrate the car in motion at night.
The displays, which Granger said have boosted advertising in the issue, were developed by E Ink Corp., a Cambridge, Mass., company that also supplied the electronic paper technology for the screen of Amazon's Kindle e-book reader.
Plastic Logo reader: