Thursday, June 09, 2005

The brains behind Apple's Rosetta: Transitive | CNET News.com

The brains behind Apple's Rosetta: Transitive | CNET News.com: "A Silicon Valley start-up called Transitive is supplying Apple Computer with a crucial bridge to enable the move to Intel-based computers, but skeptics worry about performance problems that have plagued similar products.
Transitive is providing the engine used in Apple's Rosetta software, which translates software for its current machines using PowerPC processors so it can run on forthcoming Intel-based Macintoshes. 'We've had a long-term relationship with them,' Transitive Chief Executive Bob Wiederhold said Tuesday."

Has Apple actually created something on its own since 1983?...

3 comments:

pbokelly said...

Okay, I should qualify that further: has Apple created anything both substantive and successful on its own since 1983?

Anonymous said...

Does it matter? One of Apple's biggest talents is to spot the really good new technologies hidden in the barrage of fluff out there, polish them up and present them to users in a way they can actually use. A bit like a technology version of Google's search results ;) Maybe if other companies looked outside their own r&d campus every now and then, we would all see the benefits.

pbokelly said...

I think it matters -- in terms of having a sustainable capacity for innovation and not just becoming an intellectual property holding company. Other companies also do technology acquisitions, of course, but most of the new products Apple has introduced during recent years are either retreaded Macs or stuff Apple acquired; it's a radical shift in inside/outside balance for a company that was once truly a pioneer. (Of course, we could also debate whether or not even the Mac was "acquired" in large part from Xerox PARC, but that's another topic...)