Web Content by and for the Masses - New York Times

Web Content by and for the Masses - New York Times: "Many Internet developers think that the Internet's new phase will shift power away from old-line media and software companies while rapidly bringing about an age of computerized 'augmentation' by blending the skills of tens of thousands of individuals.
'The giant brain is us,' said Peter Hirshberg, a former Apple Computer executive who recently joined Technorati, a service based in San Francisco that indexes more than 11 million Web logs. His reference is to the 1960's fear that computers would emerge as omniscient artificial intelligences that would control society. Instead, he said, the Internet is now making it possible to exploit collective intellectual power of Internet users efficiently and instantly."