Saturday, June 11, 2005

What's Really Behind the Apple-Intel Alliance - New York Times

What's Really Behind the Apple-Intel Alliance - New York Times: "Now that Mr. Jobs has broken with I.B.M., however, Apple is free to pursue a potentially intriguing consumer electronics strategy with Intel.
Intel has been looking for ways to get its chips into devices that can compete with game consoles as living-room entertainment hubs. In fact, all three next-generation video game machines made by Microsoft, Nintendo and Sony are based on I.B.M. chips. And analysts say that both Microsoft's Xbox 360 and the Sony PlayStation 3, scheduled to arrive next spring, will be positioned as home media hubs in addition to being video game machines - and priced far lower than the Intel-powered, Windows Media Center PC's that are also aimed at the living room.
Should the new consoles find wide acceptance as broad-based entertainment engines, Intel will need to respond - and one attractive alternative would be an inexpensive Macintosh Mini based on an Intel processor, able to run the vast library of PC games."

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