Economist.com | The obsessiveness of Steve Jobs: "The most successful paranoid in business history?
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Mr Gates takes time to talk to journalists and puts up with their abuse; the press usually agrees that he is geeky and bullying. Mr Jobs is as media-friendly as an apparatchik in Communist China; the press considers him cool. But, goes one theory, this may be deliberate: Mr Jobs, a marketing genius, intuitively understands how to build suspense out of dark paradox. Well, who could accuse Mr Gates of that?"
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