"In its latest effort to win new customers, Amazon.com Inc. is going back to school.Amazon Makes a Push on College Campuses - WSJ
Amazon has struck deals with three large universities to operate co-branded websites selling textbooks, fan shirts, ramen noodles and most other items available on Amazon.com. While the deals aren’t exclusive, officials at the colleges say the arrangements acknowledge a reality: Their students already shop on Amazon."
Monday, February 02, 2015
Amazon Makes a Push on College Campuses - WSJ
Another bummer for Barnes & Noble