Expedia to Acquire Orbitz as Travel Sites Consolidate - NYTimes.com

Preparing for the next wave of disruptive competition

"The company struck its second acquisition in two months on Thursday, agreeing to buy Orbitz Worldwide for about $1.3 billion in cash to add yet another well-known brand to its ranks.

The transaction further solidifies the American market for online travel booking to two companies, Expedia and the much bigger Priceline Group. Still, both companies continue to face competition as new rivals like Google and the start-up Hipmunk enter their business."

Expedia to Acquire Orbitz as Travel Sites Consolidate - NYTimes.com