Valuation for Snapchat Could Rise to $19 Billion - NYTimes.com

A classic VC math case study in the making

"The company is raising a round of venture capital that could value the company at up to $19 billion, according to a person with knowledge of the discussions. If the company is able to raise capital at that price, it will cement its status as one of the highest-valued private companies in Silicon Valley.

Snapchat could raise up to $500 million in the round of financing, said this person, who spoke on condition of anonymity because the talks are continuing. If the round closes, Snapchat’s value will have nearly doubled since last year, when the company was in talks to raise money at a $10 billion valuation."

Valuation for Snapchat Could Rise to $19 Billion - NYTimes.com