Final paragraphs from a Dan Lyons Google/Uber snapshot; in contrast, attributed to the WSJ (as quoted on Techmeme), "Sources: Report of Google's plan for Uber rival overblown; app is only internal tool for carpooling"
"This might be a case of too little too late. Google has a huge head start. Moreover, Uber depends on Google Maps. So breaking off from Google would mean not only creating autonomous cars but also finding a new maps partner.Google Betrays Uber, And Now It's War
The only question now is this: Does Google buy Uber, or just kill it?"