Amazon Takes Issue With Report That Holiday Fire Tablet Sales Fizzled | Re/code

Count different?... Entropy would be greatly reduced, in terms of time wasted on speculative analysis etc., if Amazon simply published Kindle unit sales numbers.

"But there’s a caveat in the results: IDC doesn’t count shipments of Amazon’s new six-inch version of its Kindle Fire HD tablet, introduced in September and ranked among the “most wished for” gift items of the holiday season. A spokesperson for the retailer criticized IDC’s methodology, saying “our most affordable tablet ever, the Fire HD 6 at $99, which is one of our high volume products, wasn’t included in the report.” She declined to discuss sales.

IDC Senior Research Analyst Jitesh Ubrani said the researcher doesn’t consider the Kindle Fire HD 6 a tablet because of its screen size and its inability to connect to cellular networks. It’s more of a media player, in the researcher’s view. But even if the estimated 1.2 million shipments of the device were included in IDC’s numbers, Amazon’s holiday tablet shipments would still be off by 50 percent from the prior year, he said."

Amazon Takes Issue With Report That Holiday Fire Tablet Sales Fizzled | Re/code