​Apple partners with Pinterest to make iOS app discovery easier | ZDNet

Pinteresting

"With well over a million apps now in the Apple App Store, it can be easy to miss apps that might be useful but which aren't, say, in the top 10. Meanwhile, as developers of lesser-known apps have complained before , using search on the App Store can result in potentially relevant apps being buried beneath a long list of irrelevant ones. As of today, Apple is tapping into Pinterest's way of curating the web, and applying to it iOS apps. Now, along with dedicated pins for places, products, articles, movies, and recipes, Pinterest users can pin iOS apps and share them on the platform.

The new tie-up also allows Pinterest users to install App Store apps from Pinterest's own app."

​Apple partners with Pinterest to make iOS app discovery easier | ZDNet