"The car project is still in its prototype phase, one person said, meaning it is probably many years away from being a viable product and might never reach the mass market if the quality of the vehicle fails to impress Apple’s executives.Auto Team Is Forming at Apple - NYTimes.com
It could also go nowhere if Apple struggles to find a compelling business opportunity in automobiles, a business that typically has much lower sales margins than the products the company currently sells, like the iPhone.
Many of Apple’s newer employees have come from companies that specialize in battery and automotive technologies. Apple has hired many engineers from A123 Systems, Tesla and Toyota to work on advanced battery technologies."
Friday, February 20, 2015
Auto Team Is Forming at Apple - NYTimes.com
I'm surprised there hasn't been more press speculation about the possibility that Apple is getting into end-to-end home energy and monitoring systems