"Facebook Tuesday launched a competitor to Google’s Shopping advertising service, allowing marketers to show users some or all of their product catalogs.Facebook Challenges Google With Product Ads - Digits - WSJ
With Product Ads, Facebook is challenging one of Google’s most successful new businesses in recent years. Originally called product-listing ads, Google started offering the ads, which typically include pictures and prices, in 2012 to compete with Amazon.com.
Google displays the ads based on a user’s search for products. Facebook said in a blog post it would show product ads, also with pictures and prices, to Facebook users who visited the advertiser’s website or mobile app, or based on a user’s interests or location."
Wednesday, February 18, 2015
Facebook Challenges Google With Product Ads - Digits - WSJ
A new challenge to both Google and Amazon