Friday, February 20, 2015

LinkedIn Ads Now Follow You Around the Web | Re/code

A different type of user group

"So, the company is selling ad space on other websites — does this mean LinkedIn now operates an ad network?

Well, yes, but Russ Glass, head of LinkedIn’s marketing solutions products, says he doesn’t view it that way. Instead, Glass thinks of the service as an “audience network,” where advertisers are targeting specific groups of people to advertise to, not specific websites to advertise with.

If this sounds familiar, you’re onto something. Facebook offers advertisers what it calls Audience Network, which does something similar using the company’s vast array of user data. Instead of using personal data, LinkedIn is simply targeting people based on professional data, Glass explained."
LinkedIn Ads Now Follow You Around the Web | Re/code
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