R.I.P. Zune - NYTimes.com

Doubling down on Xbox

"In a flurry of announcements that Microsoft made Monday at the E3 games conference in Los Angeles, Microsoft executives said the company planned to introduce a new music service, Xbox Music, that would run on the Xbox 360 game console, Windows phones and Windows 8 computers. That service will come out sometime in the fall.
There was nary a mention of Zune, an existing Microsoft music and movie service, at the E3 event where Xbox Music was announced. But afterward, a Microsoft spokeswoman, Melissa Stewart, confirmed that the Zune brand is going away so Microsoft can use the better-known Xbox brand for its entertainment services, including its online video service."

R.I.P. Zune - NYTimes.com