"If the industry hasn’t cracked the mobile advertising code after five years of energetic and skillful work it’s because there is no code to crack. Together, the small screen, the different attention modes, the growing concerns about privacy create an insurmountable obstacle.Mobile Advertising: The $20B Opportunity Mirage | Monday Note
The “$20B Opportunity” is a mirage."
Monday, June 11, 2012
Mobile Advertising: The $20B Opportunity Mirage | Monday Note
Jean-Louis Gassée explains why it's time to think different about mobile advertising