With Sights Dead Set on the Living Room, Google Debuts A Streaming Media Device - Mike Isaac - Media - AllThingsD

Check this Google page for more Nexus Q details -- tbd how many people currently realize they need a "social streaming media player"

"The secret sauce here, however, is Android. If Google can leverage Android’s significant lead in mobile market share and convince users to migrate their music to Google’s cloud service, perhaps consumers will see the utility in switching over to a Google-centric universe, one rooted in hardware, software, and Google-distributed content.
So Q as well as Google Play are big bets for Google, a company whose ambitions now lie far beyond that of organizing the world’s information. When the device actually launches, we’ll see if customers are eager to line — or queue — up."

With Sights Dead Set on the Living Room, Google Debuts A Streaming Media Device - Mike Isaac - Media - AllThingsD