"One way the companies managed that is through razor-thin margins. Google is selling the device through its Google Play store, essentially at cost, and also absorbing the marketing costs associated with the device.Exclusive: Google's Rubin and Asus's Shih on Cooking Up the Nexus 7 - Ina Fried - Mobile - AllThingsD
“When it gets sold through the Play store, there’s no margin,” Rubin said. “It just basically gets (sold) through.”"
Thursday, June 28, 2012
Exclusive: Google's Rubin and Asus's Shih on Cooking Up the Nexus 7 - Ina Fried - Mobile - AllThingsD
But they'll make it up on volume -- and by leveraging your personal data
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