An excerpt from an encouraging e-book market snapshot
Price is the biggest factor for students, and publishers are hoping digital discounts, in some cases up to 60 percent less than traditional texts, will make them converts. For example, at the MIT Coop, the “Technology Ventures’’ business textbook costs $151.40 for a new copy, $113.55 for a used copy, and $83.90 for the e-book. Students can save even more by renting the e-book, which costs $65.60 and expires in 180 days.
Digital textbooks also offer modern convenience. Barnes & Noble, which manages 630 college bookstores, last August created Nook Study, a free app that can be used to help students purchase and download textbooks, and organize course work. The app also acts as a digital library, allowing students to access textbooks, PowerPoint presentations, and syllabuses from computers.