Another probe for the non-iPad price elasticity curve
After HP recently dropped its webOS TouchPad tablet to $99, consumers went into a frenzy to get their hands on it, indicating a strong market for low-price tablets. With Apple charging a minimum $499 for the iPad, other manufacturers have the opportunity to sweep in on the low-end — but so far no one credible has. A Forrester Research analyst even said an Amazon tablet could become the number two tablet on the market in 2011 by launching it for less than $300.
With this in consideration, Lenovo’s move to offer the IdeaPad A1 for $199 is well-timed. Two features that make the tablet a standout at its price level are its sharp 1024-by-600-pixel resolution and the fact that the screen is capacitive touch. Many cheap tablets have a resistive touch screen, which isn’t as responsive as a capacitive screen.