Excerpt from a stark Sony snapshot
Whoever carried out the attack and whatever their reason, the damage to Sony is worsening by the day. Sony’s shares fell more than 4 percent in Tokyo Friday and are now trading at their lowest level in nearly two years, It’s not yet clear how much of a hit to its earnings this incident will cause, though one has to assume that many customers are probably lost both from the Playstation Network and from Qriocity for good.
Hirai said the company may offer to pay fees that credit card companies charge to issue new cards for affected customers. Add to that the costs from additional security measures that will certainly follow, the expense from multiple lawsuits some of which are already filed, and the cost to respond to regulators and lawmakers around the world who are now lining up against Sony, and it appears this problem is going to get expensive really fast.