Monday, May 16, 2011

E-Book Giveaway Aims to Lift Sales - WSJ.com

New book publisher promotional strategies

Digital publisher RosettaBooks LLC is giving away digital editions of five titles that have been turned into movies in a bid to jump start interest in them at a time when record numbers of e-books are available.

The quintet, which includes "The Graduate" and "Midnight Cowboy," has been largely ignored by digital consumers, generating only marginal sales over the past decade. In April, cumulative sales of the books numbered an estimated 250 copies across all e-retailer websites. The other titles are "A Passage to India," "Shoeless Joe," which inspired "Field of Dreams," and "Red Alert," the basis of "Dr. Strangelove."

E-Book Giveaway Aims to Lift Sales - WSJ.com

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