tbd if Google can match this; see the post link below for more details and a video overview
By marrying fact-based search results with the opinions of trusted friends, Bing aims to help people make better decisions, said Sean Suchter, general manager of Microsoft’s Search Technology Center in Silicon Valley.
“We partnered with Facebook to basically allow Bing users to bring their friends to search with them,” he said. “That means they’ll be able to make decisions not just with facts but with the opinions of their friends. With almost any task on Bing, if your friends can help you out we’ll bring them right there with you.”