Sunday, May 22, 2011

Yelp Aims to Deal With Problem of Fake Reviews - the Haggler - NYTimes.com

Another disconcerting information responsibility reality check

As a consumer review Web site, Yelp is so big and influential that it has given rise to a small, semi-underground group of entrepreneurs who, for a fee, will post a rave about your company. Others will post a negative review about your rivals.

Yes, this is very sneaky, and it’s a continuing problem for Yelp, which is locked in a “Spy vs. Spy”-style contest with fake reviewers. Let’s see how that contest is going by looking at, of all things, the field of dentistry.

Yelp Aims to Deal With Problem of Fake Reviews - the Haggler - NYTimes.com

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