Another disconcerting information responsibility reality check
As a consumer review Web site, Yelp is so big and influential that it has given rise to a small, semi-underground group of entrepreneurs who, for a fee, will post a rave about your company. Others will post a negative review about your rivals.
Yes, this is very sneaky, and it’s a continuing problem for Yelp, which is locked in a “Spy vs. Spy”-style contest with fake reviewers. Let’s see how that contest is going by looking at, of all things, the field of dentistry.