Strange days indeed
"The idea is very simple," said Chief Executive and founder Rosen Sharma, who previously was McAfee's chief technology officer. A company co-founder's 6-year-old daughter had been using apps on his phone, he said. "She went to a Netbook, and she wanted the same apps on it. The number of people who want something like that is very very large, both consumer and enterprise."
Consumers could be interested in having a Windows version of their LinkedIn app for social and work connections, their sports app for staying on top of the latest game results, or Pulse app for reading news, Sharma said. And businesses are interested in extending the reach of mobile apps they've created for their employees.