Wednesday, May 25, 2011

Agreeing on Groupon - Joshua Gans - The Conversation - Harvard Business Review

Via Kellblog

But right now, there is one issue on which every economist I know of actually agrees (and in an unqualified way): that Groupon (a) should have accepted the purported $6 billion bid from Google when it had the chance; (b) that Google was insane to have offered it; and (c) that Groupon is pretty much doomed or, at least, will have fleeting glory. Put simply, the new coupon industry is following a path common to so many new markets, with a leader with initial success, a flurry of entrants (at last count some 400 competitors) and, finally, a big shakeout.

Agreeing on Groupon - Joshua Gans - The Conversation - Harvard Business Review

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