Sony's Playstation Network Is Back. Sony's Reputation Will Take A Little Longer | Arik Hesseldahl | NewEnterprise | AllThingsD

This will be a pivotal week for the Sony Playstation business

There’s also the possibility of another attack. Having carried out an attack that caused so much damage, the people who did it may try again, or someone else may be inspired to take another crack at Sony. The fact is, having been laid low once, it will remain a tempting target for the kind of person who likes to earn a digital street cred by knocking big companies off the grid.

Then there’s the simple question about damage to Sony’s business. There’s anecdotal evidence that the outage has triggered a surge in trade-ins of PS3 consoles in favor of Microsoft XBox 360s. Time will tell if that trend continues, but then there’s also the damage to Sony’s Playstation brand itself.

Sony's Playstation Network Is Back. Sony's Reputation Will Take A Little Longer | Arik Hesseldahl | NewEnterprise | AllThingsD