Excerpt from an e-book market snapshot
Amazon’s 60-plus per cent share of the US e-book market is well known, but so far, Apple has looked less threatening. Mr Serbinis echoes publishers in estimating that Apple’s iBookstore has only about 10 per cent of the market, roughly half the Nook’s share. Non-US markets are still more up for grabs.
Kobo, which sells through retailers such as Walmart, Best Buy and the ill-fated Borders, also claims a 10 per cent share of the US market, but Mr Serbinis states that it aims to be number one in a $90bn global book business that is going digital.