Another iPad side effect
Google’s four year run as the world’s most powerful brand came to an end today, its supremacy cut short by the ascension of another tech juggernaut: Apple.
According to Millward Brown’s 2011 BrandZ study of the most-valuable global brands, Apple’s brand in 2011 is worth about $153 billion. That’s 84 percent more than it was worth last year and a fair bit more than Google’s brand as well. A 2 percent decline dropped the company’s brand value to $111 billion and its BrandZ ranking to No. 2.
Apple Overtakes Google in Ranking of Brand Value | John Paczkowski | Digital Daily | AllThingsD
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