Monday, May 09, 2011

Apple Overtakes Google in Ranking of Brand Value | John Paczkowski | Digital Daily | AllThingsD

Another iPad side effect

Google’s four year run as the world’s most powerful brand came to an end today, its supremacy cut short by the ascension of another tech juggernaut: Apple.

According to Millward Brown’s 2011 BrandZ study of the most-valuable global brands, Apple’s brand in 2011 is worth about $153 billion. That’s 84 percent more than it was worth last year and a fair bit more than Google’s brand as well. A 2 percent decline dropped the company’s brand value to $111 billion and its BrandZ ranking to No. 2.

Apple Overtakes Google in Ranking of Brand Value | John Paczkowski | Digital Daily | AllThingsD

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